more quality content you syndicate on social media, the more inbound traffic you’ ll generate, and more traffic means more leads and more conversions.
7. Decreased Marketing Costs:
According to Hubspot, 84 % of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap( depending on your goals, of course). Start small and you’ ll never have to worry about going over budget— once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.
8. Better Search Engine Rankings:
SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’ s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a“ brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
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