distinct accounts to make absolutely clear when they are and aren ’ t speaking in a professional capacity .
We come away from our study with a belief that most professionals would be best served by a Custom or a Content strategy . A Custom Strategy allows for richer relationships to be forged with peers through the sharing of information that goes beyond the strictly professional . At the same time , it saves the boss from seeing too many party and baby pictures , and spares friends all the job-related content that means nothing to them . However , you must have the capabilities to execute this Custom strategy effectively or else it could backfire . A Content strategy is the next best alternative that requires fewer capabilities , but may allow you to connect with a broad audience effectively .
But again , the important thing is for employees to make strategy choices for themselves – with their eyes open to the risks ; with an understanding that no personal social media strategy is perfect ; and with an awareness that context matters . Some industries are more formal than others ; some organizational or country cultures may be more or less open to “ letting it all hang out .” Managers who think through their own social media strategies and put these topics on the table aren ’ t hassling people , they ’ re helping them . They ’ re making it easier to avoid social media ’ s troubles , and to access its treasures .
Ariane Ollier-Malaterre Nancy Rothbard
Intelligent Social Media Marketing www . kacharagadla . in