7 . The Law of Value If you spend all your time on the social Web directly promoting your products and services , people will stop listening . You must add value to the conversation . Focus less on conversions and more on creating amazing content and developing relationships with online influencers . In time , those people will become a powerful catalyst for word-of-mouth marketing for your business .
8 . The Law of Acknowledgment You wouldn ’ t ignore someone who reaches out to you in person so don ’ t ignore them online . Building relationships is one of the most important parts of social media marketing success , so always acknowledge every person who reaches out to you .
9 . The Law of Accessibility Don ’ t publish your content and then disappear . Be available to your audience . That means you need to consistently publish content and participate in conversations . Followers online can be fickle and they won ’ t hesitate to replace you if you disappear for weeks or months .
10 . The Law of Reciprocity You can ’ t expect others to share your content and talk about you if you don ’ t do the same for them . So , a portion of the time you spend on social media should be focused on sharing and talking about content published by others .
Susan Gunelius
Intelligent Social Media Marketing www . kacharagadla . in