Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way . But getting started without any previous experience or insight could be challenging .
It ' s vital that you understand social media marketing fundamentals . From maximizing quality to increasing your online entry points , abiding by these 10 laws will help build a foundation that will serve your customers , your brand and -- perhaps most importantly -- your bottom line .
1 . The Law of Listening Success with social media and content marketing requires more listening and less talking . Read your target audience ’ s online content and join discussions to learn what ’ s important to them . Only then can you create content and spark conversations that add value rather than clutter to their lives .
2 . The Law of Focus It ’ s better to specialize than to be a jack-of-all-trades . A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people .
3 . The Law of Quality Quality trumps quantity . It ’ s better to have 1,000 online connections who read , share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time .
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