Intelligent SME.tech Issue 09 | Page 38

// INDUSTRY UNLOCKED

WITH SOME MANUFACTURERS
OFTEN TOO INVESTED
IN EXISTING EQUIPMENT AND SYSTEMS , THEY ’ RE RELUCTANT TO EXPLORE HOW TO IMPROVE OR
INNOVATE . on good products or bad products , but good services . Customer service is now the most significant differentiator between businesses , and how a company approaches customer experience – especially problems and complaints – determines if those customers will come back .
Along with external pressures to transform , there are also internal demands to generate new revenue and widen margins . However , with some manufacturers often too invested in existing equipment and systems , they ’ re reluctant to explore how to improve or innovate .
One strategic platform to drive Digital Transformation
What manufacturing needs to combat these challenges is a comprehensive , business-wide Digital Transformation process which builds on and incorporates existing systems and equipment , instead of replacing them .
Manufacturers have to connect their systems and digitise workflows through one strategic platform , and they must believe in it . It ’ s one thing to introduce a new system , but to make it work , there has to be a new vision of manufacturing with a single platform encompassing all departments , not just IT .
The entire organisation should see the platform as an agile tool , supporting operations and keeping communications open between teams . This approach allows products to come to market faster , creating a positive impression on customers .
Consolidating to a single platform provides better ROI too . If manufacturers can use a single view and a single architecture to
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Intelligent SME . tech