intelligent

EVERY MARKETING STRATEGY AND CAMPAIGN NEEDS TO HARNESS THE DATA AVAILABLE AND APPLY THE RIGHT ANALYTICS TO HELP COMPANIES ENGAGE AND CUSTOMISE ITS OFFERINGS FOR ITS CUSTOMERS .

Anastasiya Golovatenko , Account Director , Sherpa Communications features that they encounter as consumers . For example , enhanced search functionalities , easy navigations , simple ratings and reviews , personalised product and service recommendations and a consistent experience always wins .

Data intelligence and visualisation is no longer an option

With so much data available online , one of the biggest challenges is data intelligence . Every marketing strategy and campaign needs to harness the data available and apply the right analytics to help companies engage and customise its offerings for its customers . The lack of integration of marketing analytics is a big constraint for many . A survey by Forrester Research found that only 26 % of marketers are satisfied with their marketing analytics tools . CEOs and executives increasingly expect marketers to make effective use of data and tools such as predictive analytics , rapid test and learn , Machine Learning and Artificial Intelligence to create data-driven customer journeys that result in high-quality leads and , ultimately , closed deals .

Content build trusts and is paramount for lead generation

Content is king and there is absolutely no doubt about this . Trust is usually the first step that can lead to a transaction . Good quality