// SCALING UP //
b8ta partners with noon . com to provide shoppers in the UAE with the next-gen retail experience
b8ta , a unique software-powered retailer with its mission to build a ‘ Retail-asa-Service ’ platform for brands , has announced its strategic collaboration with noon . com , Middle East ’ s leading digital marketplace , to bring innovative and unique brands to customers in the region . The collaboration is designed to enable brands to reach out to a wider audience . Ramit Harisinghani , General Manager – MENA , b8ta . ae , explains the changes in the retail sector in the UAE .
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