// INDUSTRY UNLOCKED
Simon McFadden , Data and
Telecommunications Industry Leader , Aurecon
“
A TRANSFORMATIVE
TECHNOLOGY
DOESN ’ T MAGICALLY EVOLVE AN
ORGANISATION BY ITSELF . YOU HAVE
TO CHANGE OTHER THINGS , ESPECIALLY HOW
PEOPLE WORK .
When organisations look at digital asset management , there is a spectrum upon which they fall – at one end are those , like Wal-mart , who seek broad transformation , to reduce cost , improve product diversity and customer experience and increase profit . This is the best , most challenging and sustainable way to use digital asset management to realise maximum benefit .
At the other end of the spectrum are those focussed on just the digital solution – particularly as the Digital Twin trend accelerates . Sometimes this might be what ’ s needed , but as the telco sector ’ s enthusiasm for ‘ digital ’ grows , there is a cautionary tale here : let ’ s learn from the adoption of the grocery store barcode . When it comes to new technology , it ’ s easy to buy a software solution and not gain any benefit ( in fact this is the most common pitfall ). To avoid this , more is needed than simply swapping your existing ways of working with , say , a Digital Twin .
How to maximise benefits from digital asset management in the telco sector
Those organisations significantly increasing their benefits from ‘ digital ’ have six critical aspects in common : they understand the ‘ why ?’, evaluate at a senior level , adopt across the business ( not just one department ), have infrastructure to support new ways of working and a strong foundation of accurate information and create flexible , innovative solutions to navigate uncertainty and anticipate change .
1
Understanding the link between objectives and the solution : A specific tool may not be what you need , even if it looks great ! Without asking : “ What are we trying to achieve overall ?”, “ Why do we need to do this ?”, “ Could we work differently if we had a specific tool ?” and “ What benefits will we see ?”, adopting a digital solution – such as a Digital Twin – could end up being more onerous , more expensive in the long run , limiting value and slowing your company down . Understanding the link to your objectives helps you avoid this pain .
2
Evaluation at a senior level : A transformative technology doesn ’ t magically evolve an organisation by itself . You have to change other things , especially how people work . To do this successfully , it ’ s crucial to evaluate the options at a senior level , so benefits are considered on a broad scale , not in isolation . Through this early exploration at a senior level , you might find that a Digital Twin isn ’ t needed , you may instead need an outsourced partner or even just a spreadsheet !
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