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Editor ’ s note
ELLO AND WELCOME to
H issue eight of Intelligent SME . tech . On the front cover of this month ’ s edition , we feature Stephan Goss , CEO of Zeeto , a leading marketing data discovery company . He tells us how the company teamed up with Globalization Partners , which helped Zeeto navigate the complexities of hiring talent from around the world . This had led to company growth and the opportunity to embrace remote work .
Most of Zeeto ’ s team worked together in San Diego – until the pandemic ’ s social distancing restrictions started . It was then that the company realised it could hire further afield and find the right person for the job vacancies within the company , which is where Globalization Partners stepped in .
This month ’ s editor ’ s question asks how SMEs should improve and adapt their remote working policies . We have responses from John McLoughlin , CEO of J2 Software , Sharon Andrews , Synthesis Software Technologies Executive Assistant and Satish Kumar V , CEO at EverestIMS Technologies .
Meanwhile , the feature on pages 28 – 32 looks at a new report which shows a huge rise in AI and automation as customer and employee expectations shift . It was a global survey analysis of more than 25,000 consumers , business buyers and professionals and found that customer expectations are growing amid the transition to all-digital experiences . And employees – who are already stretched thin – are feeling more pressure to meet demand .
The Scaling Up section looks at b8ta , a unique software-powered retailer with its mission to build a ‘ Retail-as-a-Service ’ platform for brands . It has announced its strategic collaboration with noon . com , Middle East ’ s leading digital marketplace , to bring innovative and unique brands to customers in the region . The collaboration is designed to enable brands to reach out to a wider audience . Ramit Harisinghani , General Manager – MENA , b8ta . ae , explains the changes in the retail sector in the UAE .
We also have a round-up of all the latest SME news from across our regions , while our ‘ intelligent ’ brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .
I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact me by emailing rebecca @ lynchpinmedia . co . uk
Rebecca Miles Editor
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