intelligent

A global trend report conducted by Fly Research spoke to 5,750 participants from 31 different countries about the use of smartphones . The findings showed that mobile phone usage globally has risen by 90 % over the last 10 years . Nokia kept the report ’ s findings in mind when designing and launching its six new devices .

Our trust in technology

Trust is an important factor when choosing our mobile partner – 72 % of UAE respondents say that knowing their phone is secure is very important to them .

Over half ( 60 %) admit to being worried about being scammed , with a surprising 47 % of Gen Zers ( 18 – 24-year-olds ) saying they have already been scammed .

On a positive note , 19 % admit that they update their software straight away , followed by 17 % who let their software be updated at night automatically .

However , almost half of the respondents ( 45 %) do not know if their phone has the latest security updates or not , leaving them vulnerable to threats and hackers .

Cutting down the churn

When it comes to how long UAE respondents keep hold of their phones , on average , they wait up to 18 months before changing them . As many as 71 % admit that they would like to keep their phone for longer , and 77 % would do so if the devices maintained their performance over time .

Respondents in the UAE are becoming aware about the brands they choose and ecological and sustainability concerns weigh on the minds of most . Fifty-seven percent actively seek out companies that offer a sustainable offering when making purchases , such as packaging and products . Additionally , over half of the respondents in the UAE ( 52 %) are concerned about the excessive electronic waste produced and 61 % make an effort to buy products that help the environment . �

WHEN IT COMES TO HOW LONG UAE RESPONDENTS KEEP HOLD OF THEIR PHONES , ON AVERAGE , THEY WAIT UP TO 18 MONTHS BEFORE CHANGING THEM .