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Dr Mark ’ s HyGenie provides products designed for the home and institutional care of removable oral dental appliances . The start-up has seen rapid growth and was seeking an ERP that could scale with global ambitions . With the help of Sage partner , Turnaround Services Global , it chose Sage X3 – a next-generation business management solution that helps businesses grow faster and run an agile organisation . Steve Plakotaris , CEO and Managing Director , Dr Mark ’ s HyGenie , explains how the solution has benefitted the company .

OUNDED IN 2014 , Dr Mark ’ s

HyGenie provides a range of world-first products designed for the home and institutional care of removable oral dental appliances . In 2018 , the Sydney-based startup began manufacturing and distributing in Australia . Rapid growth has seen interest for its products in multiple territories worldwide , including the United States , Germany and Japan . Dr Mark ’ s HyGenie currently operates in three territories , with an interest to expand into nine more over the next 24 months .

Seeking enterprise resource planning ( ERP ) that can scale with global ambitions

As a micro start-up , Dr Mark ’ s HyGenie was looking for an ERP that would enable and support the company ’ s rapidly growing global aspirations , said CEO and Managing Director , Steve Plakotaris .

He added : “ Dr Mark ’ s HyGenie has the potential to become a global business , so we needed an ERP that could scale with our growth .

“ As a business operating through multiple channels , including e-commerce , we anticipate taking on new licensees and distributors as we expand globally . Therefore , we were seeking an ERP that allowed us to integrate new business entities and manage them in a single platform .”

Enabling global expansion with a flexible and scalable ERP – Sage X3

Dr Mark ’ s HyGenie began browsing the market for an ERP that could help the company simplify its global operations .

Sage X3 appealed to Dr Mark ’ s HyGenie because it allows us to run multiple companies and markets in one integrated system