// PREDICTIVE INTELLIGENCE //
“
EVOLVING TECHNOLOGY ,
MORE SOPHISTICATED DATA ANALYSIS TOOLS AND THE EMERGENCE OF ARTIFICIAL INTELLIGENT AND ROBOTIC PROCESS AUTOMATION ARE
CONTRIBUTING TO AN ENABLING ENVIRONMENT TO
FULFIL THIS VITAL STEP IN
THE INSURANCE VALUE CHAIN . off . Thanks to how many other service sectors have embraced digitalisation , insurance customers also want a tailored offering . This is more so the case after the hard lockdown conditions of last year which have offered the opportunity to reimagine processes and take significant strides towards being a more digital-centric organisation . Fortunately , the wealth of customer data , analytical tools and marketing technology empower insurers to run multitudes of personalised campaigns . These , in turn , are used to improve acquisition , crossselling and marketing return on investment .
Being different
The secret to success in this regard is clear . If insurers want to roll out something that resonates with consumers then they must do so through a differentiated customer service experience . This requires creating a frictionless experience . For example , claims can be processed in real-time using an app at
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