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MIDDLE EAST
UAE START-UP SET TO DISRUPT TRADITIONAL SERVICES AND ACCELERATE DIGITAL ECONOMY
Transforming traditional sectors and services through digitalisation , UAE-based start-up re . life has launched as a next-generation digital ecosystem to provide smart platforms that simplify business-to-business ( B2B ) and business-to-consumer ( B2C ) transactions .
To meet the demands of a digital economy which values convenience , efficiency and immediacy as fundamental decision drivers , re . life aims to offer streamlined and smart platforms for sectors such as logistics , recyclable trading and more .
Together with its official launch , re . life introduced its first digital platform , re . life collect , which provides seamless , on-demand logistics transportation for businesses and residents in the UAE through a mobile application .
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CHANGE HAS BECOME THE NORM AND DIGITAL TRANSFORMATION IS BEING GLOBALLY EMBRACED AS WE COLLECTIVELY SEEK OUT SMARTER , STREAMLINED SOLUTIONS AT BOTH AN ORGANISATIONAL AND CONSUMER LEVEL .
“ The COVID-19 pandemic was an unexpected catalyst that has fast-tracked the adoption of technological applications . It has also been responsible for a complete shift in attitudes and the mindset of businesses and individuals . Change has become the norm and Digital Transformation is being globally embraced as we collectively seek out smarter , streamlined solutions at both an organisational and consumer level ,” said Salim Sultan Al Owais , Chief Executive Officer , re . life . re . life collect provides seamless , on-demand logistics transportation for businesses and residents in the UAE through a mobile application
by similar levels of innovation and re . life was established with an open mandate to rethink what ’ s possible .
“ We are shaping the digital future with access to a raft of solutions designed to make life better . Our nextgeneration digital ecosystem takes care of the needs of consumers and businesses by making essential transactions smarter , more convenient and more affordable in the realm of logistics , recyclables trading and much more .”
re . life collect is disrupting the informal logistics sector , by organising the current market structure to enable better coordination between service providers and consumers . The digital platform replaces the traditional ‘ pick-up services ’ with a secure digital platform , leading to instant access for transport services with reasonable pricing based on distance and complexity .
Consumers who want to transport bulky , heavy items such as furniture or appliances will have the choice of engaging independent operators , small-scale service providers or moving and transportation companies through re . life collect .
“ This is where re . life has a key role to play in championing a new way of living and working . Exponential evolution at this level needs to be backed
In Sharjah , re . life collect also offers the option of sustainable disposal services for bulky and heavy items . �
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