Intelligent SME.tech Issue 06 | Page 51

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CampfireSocial launches to engage trade verticals in a new way

C ampfireSocial , a social network and e-commerce SaaS software designed to provide an organisation with a diversified revenue stream , increased year-round membership engagement and a new digital marketing vehicle for vendor partners , has been launched . Founded by tech entrepreneur Erica

THIS
INTEGRATION PRODUCES A POWERFUL MARKETING VEHICLE THAT DRIVES REVENUE GROWTH AND ROI TO ALL INDUSTRY STAKEHOLDERS .
Bishaf , a 20 + year veteran in market intelligence , strategy and trade shows , CampfireSocial provides advanced data and analytics to an organisation via a combined social media and e-commerce interface that generates continual stakeholder engagement .
“ Organisations need to shift how they deliver value , benefits and relevance to their stakeholders ,” said Erica Bishaf , Founder and CEO of CampfireSocial . “ CampfireSocial is unlike any community or marketplace solution that has ever been seen . The app stickiness of CampfireSocial combined with business analytics and data visualisation of our targeted social listening platform produces real-time audience insights and interactive data dashboards on how the ecosystem thinks , behaves and transacts daily . This integration produces a powerful marketing vehicle that drives revenue growth and ROI to all industry stakeholders .”
The platform is white labelled for an organisation and allows it to :
• Facilitate social community engagement , e-commerce and content delivery online via mobile or desktop 365 / 24 / 7
• Provide industry members with a personalised digital experience where they can demonstrate thought leadership and be heard
• Conduct social listening and gather data to better respond and serve stakeholders
• Generate revenue via sponsorship , e-commerce and paid content opportunities
• Deliver on strategic initiatives and industry engagement �
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