Intelligent SME.tech Issue 06 | Page 39

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INDUSTRY UNLOCKED //

Personalised support and insight to inform business decisions
ManoMano has supported Union Mart Ltd throughout its progressive growth , with dedicated Account Managers providing tailored business guidance , market and data driven insight to enable the retailer to make strategic , informed business decisions .
Union Mart Ltd recognised ManoMano ’ s difference as a selective marketplace ; it empowers and engages customers through its vast home improvement and garden offering , enhanced by the provision of inspirational content and expert advice .
This has resulted in Union Mart Ltd confidently increasing and developing its product offering beyond its traditional catalogue to maximise the opportunity to reach new customers . Today the e-tailer now offers over six brands and hundreds of products . It is continuing to explore new product launches alongside working towards curating a new range of electric DIY tools exclusive to ManoMano and its customer base .
Dan Defries , Account Manager at Union Mart Ltd , said : “ Being involved in DIY and automotive machinery commerce , we knew we had to be a part of the ever-growing and loyal community ManoMano has created over their years in the marketplace .
“ Being welcomed into the DIY enthusiast community was exactly what we needed – to be put directly within reach of our target audience like never before .
“ ManoMano was founded and built on this community which has been incredible for our reputation , as well as our sales , which has been crucial to our overall growth .
“ ManoMano ’ s USP as a provider of advice and inspiration to customers , alongside the nature of the marketplace , felt a natural fit for us . It has offered a platform that puts us as a seller directly in touch with our main target audience .
“ ManoMano has enabled us to expand further into the European market with confidence and ManoMano will be a key part in our progression in the future .” �

BEING WELCOMED INTO THE DIY ENTHUSIAST COMMUNITY WAS EXACTLY WHAT WE NEEDED – TO BE PUT DIRECTLY WITHIN REACH OF OUR TARGET AUDIENCE LIKE NEVER BEFORE .
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