Intelligent SME.tech Issue 06 | Page 38

// INDUSTRY UNLOCKED

MANOMANO ’ S
ADVANCED TECHNOLOGY AND DIGITAL MARKETING
EFFORTS ALSO HELP TO PROVIDE
GREATER VISIBILITY AND
INCREASE TRAFFIC TO
DREAMS LIVING ’ S PRODUCT OFFERING .
Living has seen significant improvement to the speed in which it can provide refunds and deliveries , resulting in an uptake in overall sales performance .
Personalised support from the start
ManoMano ’ s dedicated Account Manager was on hand to support the e-tailer in relaunching the brand on the marketplace in July 2019 by providing personalised , efficient solutions and market insights and data , in order to help inform key business decisions for improved business performance .
ManoMano ’ s advanced technology and digital marketing efforts also help to provide

Launching on ManoMano in 2019 has been crucial to the overall growth of Union Mart Ltd ’ s business and market presence . The partnership has provided a unique opportunity for the specialist garden , workshop and automotive machinery supplier to achieve cross-border expansion , placing the independent UK retailer directly within reach of its target audiences and elevating its position within European markets .

ManoMano facilitates European expansion
Union Mart Ltd joined ManoMano ’ s international logistics platform in Autumn 2019 and as greater visibility and increase traffic to Dreams Living ’ s product offering . The e-tailer has benefited from an upweighted focus in customer-facing promotions and newsletter advertising .
Expanding to a greater range is advantageous for customers
Since launching on ManoMano , Dreams Living has introduced several new lines to its outdoor furniture category and also significantly expanded the indoor furniture category in 2020 to offer a greater range of products . ManoMano ’ s customers also benefit directly from the curated garden furniture collections sold exclusively through ManoMano . �
UNION MART LTD ACHIEVES CROSS-BORDER EXPANSION WITH MANOMANO , DRIVING INCREASED SALES , PRODUCT DEVELOPMENT AND JOB CREATION a direct result saw unprecedented sales growth , with ManoMano customer purchases accounting for 20.5 % of its monthly turnover by March 2020 . The partnership also stimulated job creation to meet demand and today Union Mart Ltd has more than doubled its employees .
For Union Mart Ltd , ManoMano handles the logistics of customer purchases from product translation to storage and delivery , as well as delivering accounting , customer care and translation services . This international offering ensures optimal customer experience , enabling the UK-based retailer to expand operations beyond the UK to France , Germany , Italy and Spain .
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Intelligent SME . tech