Intelligent SME.tech Issue 06 | Page 37

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e-commerce platform ManoMano , a European online leader in DIY , gardening and home improvement .
Thanks to the Internet and e-commerce platforms , for many SMEs the world really is their oyster .
We explore how two different companies have enjoyed business growth thanks to a collaboration with

Scaling for growth with e-commerce platform

DREAMS LIVING SEES BUSINESS GROWTH BEYOND EXPECTATIONS SINCE COLLABORATING WITH MANOMANO

Since launching on ManoMano in 2019 ,

UK based garden and indoor furniture online retailer Dreams Living has expanded distribution in the UK and is planning to enter Europe for the first time . The large and growing customer base of ManoMano led to rapid sales growth in a short period , with a 93.6 % uplift in sales from February to July 2019 .
By May 2020 , overall sales had peaked at £ 1m in the UK with outdoor furniture accounting for 95 % of total sales and 50 % of total sales arising from customers purchases through ManoMano .
Collaborating with ManoMano
Dreams Living was established in March 2014 to provide top quality garden and indoor furniture at affordable prices . Having been approached to collaborate with Europe ’ s largest home improvement and garden marketplace , Dreams Living recognised the advantage of ManoMano ’ s cross-border customer base and the opportunity for increased market exposure across Europe .
Utilising ManoMano ’ s unique cross-border platform
The e-tailer joined ManoMano ’ s crossborder platform earlier this year with the ambition to expand operations across Europe , with plans now in place for territorial growth early next year . Dreams Living has set its sights on launching initially in France , followed by Italy and Spain , now operating three large warehouses in preparation to sell and deliver products .
ManoMano provides sellers with the opportunity to outsource the shipping of products across European markets , enabling them to focus solely on the core business growth objectives . Mano Fulfilment handles the logistics of customer purchases from storage to delivery to ensure optimal customer experience . Specifically , Dreams

DREAMS LIVING HAS SEEN SIGNIFICANT IMPROVEMENT TO THE SPEED IN WHICH IT CAN PROVIDE REFUNDS AND DELIVERIES , RESULTING IN AN UPTAKE IN OVERALL SALES PERFORMANCE .
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