// EXPERT PROFILE //
Recent advancements in information have helped us to understand how big of an asset data truly is for brands . Data has never been more important as it is right now for businesses who are fighting to maintain their customer base in light of the pandemic which has created a tumultuous time for industries across the board .
As a result , there are data analytics tools on the market that not only act as long-term solutions but can also offer quick wins for businesses like no longer having to worry
about having their own internal expertise . Although it may seem ironic , the sophistication of new technologies is itself lowering the technical barrier to entry . Businesses can adopt new solutions and be up and running within a matter of days , leveraging their customer data in ways they have never imagined .
Those that don ’ t take advantage of the tools available will quickly fall behind in this fastmoving , customer-centric environment . The data is out there and the time to analyse and understand it is now . �
“
TAKING THE TIME TO TRULY UNDERSTAND THIS DATA CAN HELP OFFER A
MORE TAILORED SERVICE FOR CUSTOMERS .
36 intelligent
. tech
Intelligent SME . tech