intelligent

CONSUMERS ARE READY TO NOT ONLY STAY LOYAL TO A BRAND , BUT PAY MORE , ALL IN THE NAME OF RECEIVING A BETTER CUSTOMER EXPERIENCE .

Neil Hammerton , CEO and Cofounder , Natterbox around the sentiment of a consumer ’ s recent interactions . Taking the time to truly understand this data can help offer a more tailored service for customers .

For example , if a customer calls in and has recently placed an order with your company , they may be provided answers to the most frequently asked questions regarding their product , shipping information or refund policies before they even enter the call queue . One easy way of corroborating the data from customers ’ multiple interactions with a brand is by linking the businesses communication channels with a CRM platform . Doing this on even a small scale can help drive huge results for the business . In fact , a study showed that just a 5 % increase in customer retention , driven by an elevated customer experience , can generate more than a 25 % increase in profit .

It ’ s easier than you think .

One of the key barriers to unlocking the value of voice data is the perception that it is expensive and difficult to implement . At one point , this was certainly the case , with even the most simple systems requiring a dedicated IT team to function .