Intelligent SME.tech Issue 06 | Page 3

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Intelligent SME . tech is a Lynchpin Media publication for professionals with an interest in global SME news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . co . uk

Editor ’ s note

ello and welcome to the latest

H edition of Intelligent SME . tech . Our cover story this month features Boston Red Sox which , as a high-profile sports franchise , is an attractive target for cybercriminals . We spoke to the organisation ’ s VP of IT , Brian Shield , to find out how it is utilising cybersecurity technology from Acronis to keep its sensitive data secure .

Shield highlights how the Acronis solution has provided a key foundational level of protection that meets the organisation ’ s current needs and can evolve with changing business requirements . He also offers advice for organisations looking to implement similar technology . You can read the case study in full from page 44 .
Meanwhile , our first feature this month focuses on cybersecurity skills and training . With cybersecurity now a key consideration for all businesses , for SMEs with limited technical knowledge and resources , the path to protection may seem rather more challenging . We find out how IASME , the UK Government ’ s Cyber Essentials Partner , is helping SMEs across the UK to get cyber certified .
We ’ re also looking at CRM tools in this month ’ s edition . With many businesses having felt the impact of the COVID-19 pandemic during the last year , one constant focus for all SMEs has been customer experience and relationships .
Industry experts from Salesforce and SAP tell us how CRM tools are helping organisations to keep a focus on this , while also highlighting how SMEs can get the very best out of their CRM tools .
And we look at research from the International Data Corporation ( IDC ) in this month ’ s Editor ’ s Question . IDC has published its annual DataSphere and StorageSphere forecasts , which measure the amount of data created , consumed and stored in the world each year . The findings showed that the amount of data created and replicated experienced unusually high growth in 2020 due to the dramatic increase in the number of people working , learning and entertaining themselves from home .
Considering this upward trend in data production , we asked industry experts from Datadobi , CTERA and StorCentric how SMEs should prepare an IT storage strategy that enables them to scale . You can read their insights from page 21 .
We also have a round-up of all the latest SME news from across our regions , while our ‘ intelligent ’ brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .
It ’ s been a pleasure delivering Intelligent SME . tech but we ’ ll have a new editor at the helm from next month . With that in mind , I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact us by emailing rebecca @ lynchpinmedia . co . uk
Jess Phillips Head of Intelligent SME . tech
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