? EDITOR ’ S QUESTION //
“
THE AMOUNT
OF DIGITAL DATA CREATED OVER THE NEXT FIVE YEARS WILL BE GREATER THAN TWICE THE AMOUNT
OF DATA
CREATED SINCE THE ADVENT OF DIGITAL STORAGE .
Every month , we pose industry experts a question pertinent to the issues of the day . This month . . . . he International Data
T
Corporation ( IDC ) has published its annual DataSphere and StorageSphere forecasts , which measure the amount of data created , consumed and stored in the world each year .
According to IDC ’ s findings , the amount of data created and replicated experienced unusually high growth in 2020 due to the dramatic increase in the number of people working , learning and entertaining themselves from home . However , less than 2 % of this new data was saved and retained into 2021 – the rest was either ephemeral ( created or replicated primarily for the purpose of consumption ) or temporarily cached and subsequently overwritten with newer data .
“ In 2020 , 64.2ZB of data was created or replicated , defying the systemic downward pressure asserted by the COVID-19 pandemic on many industries and its impact will be felt for several years ,” said Dave Reinsel , Senior Vice President , IDC ’ s Global DataSphere . “ The amount of digital data created over the next five years will be greater than twice the amount of data created since the advent of digital storage . The question is : How much of it should be stored ?”
In the latest DataSphere forecast , IDC introduced new levels of segmentation in regions , data types and device types and subtypes , and refined portions of its assumptions and calculations to better reflect reality based on additional insight .
The revised model forecast that global data creation and replication will experience a
HOW SHOULD SMES PREPARE AN IT STORAGE STRATEGY THAT ENABLES THEM TO SCALE ? compound annual growth rate ( CAGR ) of 23 % over the 2020 – 2025 forecast period .
Driven by the steady growth in the amount of data created and replicated , IDC expects the unabated expansion of the StorageSphere to produce a five-year CAGR of 19.2 % in the installed base of storage capacity across the globe . While not all data created or replicated is saved ( or needs to be saved ), growth of data creation does ultimately drive growth of the StorageSphere installed base .
IDC has identified three reasons why the world should store more of the data it creates . First , data is crucial to any organisation ’ s efforts to establish digital resiliency – the ability for an organisation to rapidly adapt to business disruptions by leveraging digital capabilities to not only restore business operations but also capitalise on the changed conditions .
Data enables digital resiliency because business is dependent on data . Second , digitally transformed companies use data to develop new and innovative solutions for the future enterprise . Companies are quickly discovering that having more data not only helps affirm the direction they are heading but also creates opportunities to launch new revenue streams in their seemingly saturated product portfolios .
Third , companies must monitor the pulse of their employees , partners and customers to maintain the high levels of trust and empathy that ensure customer satisfaction and loyalty .
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