intelligent

APAC

IsWhere has partnered with Huawei Cloud to launch a self-service digital marketing platform to help brick-andmortar retailers in Singapore scale and grow .

partnered with global ICT leader Huawei to officially launch a self-service digital marketing platform to help brick-and-mortar merchants attract new consumers .

A year of COVID-19 lockdowns has found merchants in Singapore struggling to cope with transforming their businesses . Using IsWhere ‘ s location-based mobile technology and powered by Huawei Cloud , the platform empowers brick-and-mortar merchants to boost their customer relationship management ( CRM ), publishing a variety of product advertisements and promotions that will help them instantly reach consumers who are in the vicinity through their mobile devices . consumer behaviour and provide recommendations for food , shopping , retail services and attractions that are in the vicinity .

Through its GPS application , merchants can locate customers within a few kilometres of their store and communicate with them 24 / 7 using a real-time machine translation that helps to translate text from source to target languages running on Huawei Cloud .

Nicholas Ma , Chief Executive Officer of Huawei International , said : “ The Huawei-IsWhere partnership supports the rapid digitalisation of retail business and consumer marketing to help retailers rebuild and grow their businesses .

“ Today , more than ever , we are working closely with our partners to ensure that their customers are able to transform and scale their business during these challenging times .”

The integration of Huawei Cloud ’ s AI engine with IsWhere ’ s platform allows merchants to profile

WE ARE WORKING CLOSELY WITH OUR PARTNERS TO ENSURE THAT THEIR CUSTOMERS ARE ABLE TO TRANSFORM AND SCALE THEIR BUSINESS DURING THESE CHALLENGING TIMES .

With the help of auto scaling , IsWhere is able to adjust its bandwidth to ensure that the backend computing performance is able to support its website and application to ensure a successful project rollout .

Terence Mak , Founder of IsWhere , said : “ The IsWhere platform is designed to help consumers make an informed choice easily and safely , without leaving the comfort of their home . Even though restrictions are easing , we still want our customers and shoppers to be safe .

“ Through this platform , consumers can run a simple search and discover the best available promotions nearby for food , shopping and many other local services before venturing out directly to the merchant stores to make their purchase .” �