Intelligent SME.tech Issue 5 - Page 34

// EXPERT PROFILE //

THE

THE MAJORITY OF PEOPLE ARE ON THEIR EMAIL AT LEAST ONCE A DAY AND ABOUT
A QUARTER OF PEOPLE ARE
CHECKING FIVE TIMES A DAY
OR MORE .

BEST PATH TO EMAIL engagement

in 2021

Mark Bowen
The power of email for effective communication with customers – both current and prospective – is wellknown . But companies face tough competition , with millions of emails arriving into inboxes every day . So how can SMEs ensure their content doesn ’ t get lost ? Intelligent SME . tech ’ s Mark Bowen highlights insight from Will Conway , CEO , Pathwire , who tells us how companies can effectively tailor email marketing campaigns to better reach their target audience .
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Intelligent SME . tech