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// REGIONAL ROUND-UP // AFRICA | APAC | EUROPE | MIDDLE EAST | NORTH AMERICA
MIDDLE EAST
REGIONAL ONLINE CAR RENTING PLATFORM EXPANDS SERVICE REACH TO 164 COUNTRIES WORLDWIDE
From left : Yasser Al Hasan , CTO at Beno , and Ahmad Eshtieh , Co-founder & CEO at Beno
Beno Technologies , a UAE-based tech start-up ,
has announced global service expansion of its Beno online car renting platform across 164 countries worldwide since it was first launched in November 2019 .
Boasting more than 60,000 destinations in 164 countries worldwide and across Europe and Africa , Beno online platform now enables users to rent cars from anywhere by aggregating major car hire companies worldwide . Whether at airports , shopping malls or other locations in the city .
At its launch , Beno first rolled out services to UAE residents only . Now , users of any country in the Middle East , and the Gulf in particular , can benefit from Beno when travelling between 164 countries around the world . The company aims to expand operations to countries beyond the Middle East , offering beno users a global car rental reach with a taste of local experience .
Beno also began serving customers through its website , having been initially limited to mobile apps . This development will simplify and streamline car booking with enhanced service flexibility and availability online .
Ahmad Eshtieh , Co-founder & CEO at Beno Technologies , said : “ The UAE is a leading environment for tech start-ups to prosper . Our accelerated transformation from a local start-up to a global platform with worldwide reach was a huge success . We look forward to achieving more by working with regional partners and investors who expressed neverseen-before excitement for this venture .”
Beno recently received international accreditation from travel and tourism industry organisations , IATA , Travelport and ISSP , enabling the company to engage leading travel and tourism firms under a unified code , and further bolstering investor confidence in the platform ’ s high security and technology standards .
On the technical front , Yasser Al Hasan , CTO at Beno , added : “ We will continue to enable business capabilities to tap into uncharted territories through innovative technical solutions .
“ Leveraging AWS Lake Formation Machine Learning algorithms , we are disrupting the vehicle industry data standards to provide our customers with accurate and tailored data sets that meet their needs .”
In conclusion , Ahmad Eshtieh added : “ Beno continues to raise the bar on its commitment to comply with highest tech standards in the industry . Our working environment is attracting young talents seeking career prospects in a promising UAE tech venture reaching out to the entire world .” �
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