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SMBs sent more than 50 million emails through marketing platform in 2020
Marketing 360 has announced its 2020 platform metrics , which showed a total of 51,273,308 emails sent by SMBs through the nurture tool within the platform .
The tool incorporates both email marketing and SMS text message marketing and gives SMBs an effortless way to nurture leads and customers .
With a huge library of already designed , fully customisable email templates specific to industry and easy-to-use design tools , creating email campaigns is a breeze . Furthermore , the tool allows for seamless automation so that SMBs are sending the right message to the right lead , customer , or contact at the right time .
“ The Nurture tool within the Marketing 360 platform has clearly been a game changer for our SMB clients ,” said Marketing 360 CMO , Jerry Kelly . “ With over 51 million emails sent in 2020 , it ’ s clear that business owners are taking advantage of this part of the platform .”
Ingram Micro UK broadens cybersecurity portfolio
Ingram Micro UK Ltd and AppGuard Inc ., have committed to partner together to more effectively address the rapidly emerging cyberthreats to consumer , SME and enterprise customers throughout the European market by providing AppGuard ’ s endpoint protection software , which uses a Zero Trust approach to control the behaviour of applications and stop malware attacks prior to launch with its patented autonomous policy engine .
“ Ingram Micro is the strategic distribution partner we have been looking for to quickly deliver our technology and capability to the European market during this key window of opportunity in the market ,” said Maitland Muse , Executive Vice President of Channels and Strategic Aliances at AppGuard Inc . “ We believe that we can very quickly strengthen the cybersecurity posture of the MSSP community within Europe very quickly through Ingram Micro .”
Lightspeed revolutionises supply chain of independent retailers
Lightspeed , a leading provider of cloud-based , omnichannel commerce platforms , has announced the initial availability of the Lightspeed Supplier Network for North American retailers .
The launch of the fully integrated stock ordering solution transforms supply chain management for SMBs , democratising access to the strategic inventory visibility once reserved predominantly for enterprise retail and e-commerce giants as the global COVID-19 pandemic continues to place pressure on supply chains in 2021 .
This direct integration between businesses and brands provides merchants with an automatically updating supplier catalogue system , easy order management tools and automated shipment handling directly within Lightspeed ’ s cloud-based platform .
Lightspeed ’ s Supplier Network enables SMBs to more easily adopt a demand-focused inventory model to remain nimble , placing independent businesses on equal footing with large chains while providing suppliers access to a ready-to-buy customer base and real-time sell-through data . �
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