// SCALING UP //
tThe challenge : Life before Turtl
Before Turtl came along , the marketing team at Community Brands would have to borrow designers from other areas of the charity business to try and pull together PDFs .
Organising that , or paying outside vendors , wasn ' t fully utilising the team ' s limited time , money and resources . Worse still , the small team were struggling to prove how designated designers would be a worthy investment .
Kathy Nothnagel , Content Manager at Turtl , joined the team in late 2020 . She said that the previous team ' s driven attitude in their search for an effective content tool that anyone could learn to use set the stage for the current team ' s success
The brand ' s use of Turtl Docs has changed over time from data-driven impact reports to thought leadership collateral .
The solution : Life with Turtl
Getting everyone involved
Community Brands has grown from one Turtl Doc creator to a whole team working on dynamic digital documents , including a group of dedicated in-house designers . Nothnagel said : " As time has gone on , we have more resources now than ever before , so we can do a better job , thinking strategically and creatively to make more resources that look amazing ."
While the creators make the content , the new designers elevate the collated look and then the marketing campaign team sends it all out . Yet , if there is an update that needs to be made or an asset to be swapped out , Nothnagel can make that change in an instant .
A change in content priorities
As previously mentioned , Nothnagel has seen a shift in what kinds of content are being
BEFORE PARTNERING WITH TURTL , THIS CONTENT CREATION WORK WAS OFTEN TIME- CONSUMING AND PROVIDED ESSENTIALLY NO ANALYTIC DATA FOR US OR OUR PARTNERS TO USE AS PART OF THEIR STRATEGY .
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