Intelligent SME.tech Issue 03 | Page 60

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// REGIONAL ROUND-UP // AFRICA | APAC | EUROPE | MIDDLE EAST | NORTH AMERICA

MIDDLE EAST

BANKONUS BAGS MASTERCARD TECHNOLOGY STARTUP OF THE YEAR AWARD

BankOnUS , a leading UAE financial services

aggregator has been awarded the Mastercard
Technology Startup of the year at the Gulf Capital SME Awards 2020 . The Mastercard Technology Startup of the Year award recognises new technology businesses poised to positively impact the region ’ s role in the future of the global economy .
The Gulf Capital SME awards identify start-ups , innovative SMEs with exemplary products and services , and SMEs who invest in their employees ’ environments , customer strategies and the visionary entrepreneurs leading them .

BANKONUS APP IS ABSOLUTELY UNIQUE IN ITS STRUCTURE AND HOW IT HELPS CUSTOMERS IN THEIR DAY TO DAY LIVES .
Commenting on the award win , Kirtan Desai , Cofounder , BankOnUs , said : “ This is an extremely overwhelming moment for us at BankOnUs to receive this noteworthy industry recognition .
“ BankOnUs ’ s ability to manage consumer pain points by customising information through a bespoke mobile application as well as the level of experience that is being brought to the start-up by the core leadership team was applauded by the judges .
“ BankOnUs app is absolutely unique in its structure and how it helps customers in their day to day lives . The app is one of a kind in the market and is aimed at simplifying the customers ’ financial decisions . It is built with a vision to have its customers ‘ bank on us ’ for all their personal finance needs .”
Over the years , BankOnUs has established itself as a reliable platform for personal finance and insurance . Its AI-powered algorithms aid in simplifying the process to find and compare multiple policies sideby-side to visualise the benefits and advantages of
Minhaj Mehmood , Technology Head , BankOnUs , with the award trophy
every policy , thereby empowering customers to make informed banking decisions .
Since its inception , the leading financial aggregator is addressing the key challenges faced by customers and disrupting the financial services ecosystem . With over 1,500 product offerings in the financial services industry , the BankOnUs app deploys sophisticated AI-powered algorithms and places customer concerns at the core . Its commission-agnostic selling process provides transparency and ultimately gives the customers more choice , savings and control .
BankOnUs offers a detailed pictorial comparison of products making the decision-making process seamless . �
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