// EXPERT PROFILE //
Key tips on how to create the perfect email campaign are outlined below to help businesses generate engagement and leads :
Don ’ t write spammy subject lines
Most of us can spot a spam email from the subject line . Avoid clickbait phrases , excessive punctuation and money symbols .
Only send emails to people who want them 2
Use a reputable IP address
If spam emails have come from your IP address previously , your emails are more likely to be flagged as spam .
COMES TO NEW BUSINESS , MOST DECISION- MAKERS WANT A ONE-TO-ONE
APPROACH , WITH REFERRALS .
You can ’ t just send out emails willy-nilly . There needs to be a bona-fide interest – either they signed up to receive them or ( in the B2B world ) you genuinely think they ’ d be interested in your product or service .
Increase your open rate
Low engagement rates can mean your emails are more likely to go into spam as well . Start with your targeting and subject lines – a subject we ’ ll return to shortly .
Clean up your email list
You might be emailing a number of dead email accounts and not even know it . If you maintain a list at all , it ’ s worth springcleaning it every now and then .
Don ’ t lie
Misleading your clients either in your subject line or in the email copy is a big red flag .
Avoid spam trigger words
There are a huge number of words that set off spam alarms . You can test your copy for these words using Sopro ’ s Email Awesomeness Checker .
Target the right people
Most importantly , you need to be targeting the right people . If you ’ re selling computer software and you ’ re sending it to tree surgeons , an amazing email is still going to get marked as spam because it ’ s not relevant to them . �
Intelligent SME . tech