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Editor ’ s note
F YOU ARE based in the US , then you have
I likely heard of the candy maker , Stuckey ’ s . It is well known for its pecan log rolls and kitschy souvenirs , which it sells at its convenience stores along highways in the United States . When the granddaughter of the company ’ s founder bought back the business in 2019 , it was six figures in debt . Stephanie Stuckey , who is featured on this month ’ s front cover , used social media to turn the company ’ s fortunes around .
Stuckey explains how she used authentic and honest social media posts to tell the story of what she wants to do with the company and how she wants to return it to its former glory . She also explains how she used Hootsuite ’ s new TikTok integration to schedule TikToks that showcase candy making , her family story and her road trip finds throughout the US – find out more on page 44 .
Customer engagement is always at the top of the list for businesses and this is an area where small and medium enterprises can shine if they focus on it . Our article on page 41 explains how small businesses can effectively cope with customer enquiries .
We also have a round-up of all the latest SME news from across our regions , while our ‘ intelligent ’ brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .
I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact me by emailing rebecca @ lynchpinmedia . com
Rebecca Miles Editor
Our Editor ’ s Question this month focuses on how SMEs can work towards achieving net zero . There are some helpful and attainable tips on page 20 – 23 to help businesses approach the sometimes overwhelming issue of sustainability , and when it is broken down by the three experts , it makes the challenge seem more accessible for all .
Our feature on page 28 focuses on automation , and particularly on automation in the finance department . Companies are facing an ever-growing compliance burden as regulations increase and with skilled talent hard to come by , finance teams are trying to do more with less . Adam Zoucha , MD EMEA at FloQast , believes many elements of the finance function rotate around the basic mechanics of the month-end close and he explains how automation can help SMEs in this area .
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