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Locad ’ s platform syncs inventory across sales channels and orchestrates endto-end order fulfilment , from storage to delivery , through a network of warehouses and shipping partners . To date , Locad has served over 200 brands across Singapore , the Philippines , Thailand , Hong Kong and Australia , and shipped more than two million orders , while maintaining a 99 % same-day order fulfilment rate .

“ Ultimately , our goal is to enable a frictionless movement of physical goods and data across the supply chain for any brand and merchant , enabling anyone to sell anywhere , on any sales channel and deliver seamlessly ,” said Constantin Robertz , CEO and Cofounder , Locad . “ As modern consumer brands are transforming to direct-toconsumer and omnichannel retail , we have seen that the supply chain and fulfilment infrastructure is a key barrier to scaling the business for many brands , and the bar is only rising further , due to higher customer expectations for fast delivery and the complexity driven by an increasing number of sales channels .”

“ We are excited to partner with Locad to bring holistic end-to-end e-commerce logistics solutions to brands across Asia Pacific ,” added Ervin Lim , Vice President of Reefknot Investments . “ Locad ’ s unique operating model of localising warehouses into the cities ensures that inventory is kept close to the customers , enabling significant cost and time savings for both brand and consumer . We believe that Locad ’ s logistics engine will spur greater participation in the digital economy as consumers outside of Tier-1 cities can now receive orders two to three times faster at a fraction of the usual cost .”

Locad ’ s logistics engine provides the backbone to support the e-commerce and omnichannel growth of global consumer brands in the region . It also is expanding access to best-in-class logistics infrastructure to growing D2C brands and mid-market merchants .

“ Success in omnichannel commerce for modern consumer brands requires a powerful supply chain orchestrated by software that seamlessly integrates the infrastructure of warehouses and shipping carriers . And that ’ s what we ’ re building here at Locad .” added Robertz .

Committed to democratising the backend supply chain of e-commerce , Locad will use its US $ 11 million Series A funding towards building one of the largest fulfilment networks in the region . The company is adding warehouses , partnering with transport operators and hiring talent across the region to scale in southeast Asia and Australia . �