Intelligent SME.tech Issue 27 - Page 46

// END-USER INSIGHT //

DATA IS ONE OF THE KEY PILLARS
ON WHICH
WE ’ RE BUILT , AND EVERYTHING THAT WE DO GOES BACK TO HAVING REALLY GOOD DATA AS
AN INPUT .
When and why did you decide to enlist the services of Macquarie Telecom ?
We ’ ve engaged the local Macquarie team for more than a decade to provide the telecoms and cloud infrastructure required to provide seamless customer experiences .
Over this time , we ’ ve integrated new services such as SD-WAN , which is allowing us to better prioritise our traffic to ensure voice is treated as the top priority so the customer experience on the phones is perfect .
Can you tell me more about how VoIP has helped your business ?
Any time we communicate with our customer , we aim for a seamless , fast and pleasant experience . That extends to our phone calls where it is important the voice quality is there so we can relay our message to our customer , or our drivers , as quickly and clearly as possible .
Has Roses Only always had a strong technology environment and why ?
Technology has always played a huge part in our business . Data is one of the key pillars on which we ’ re built , and everything that we do goes back to having really good data as an input . Macquarie ’ s cloud infrastructure and telecoms services have enabled us to accurately crunch data and forecast the availability of 100 flower and stem varieties , contributing to our industry leading waste percentage of less than two percent .
Tell me more about your growth plans .
Roses Only is geared for growth . We ’ re looking at adding more brands and businesses to our mix . �
46 intelligent
. tech
Intelligent SME . tech