Intelligent SME.tech Issue 27 - Page 44

// END-USER INSIGHT //

ACQUARIE TELECOM HAS

M helped Roses Only Group , one of Australia ’ s leading online flower delivery services , achieve record levels of customer retention . With access to cloud , VoIP and SD-WAN services , the business delivered twice the number of orders during 2021 ’ s COVID lockdown and is eyeing an expansion of brands under its portfolio .

Based out of Brisbane , Roses Only Group delivers floral gifts , fruit hampers and wine to customers across Australia via 10 local warehouses . As one of Australia ’ s first e-commerce businesses , Roses Only has long recognised the role reliable technology plays in improving customer experiences .
According to CEO , Kelly Taggart , Macquarie ’ s cloud infrastructure and telecoms services have enabled the business to accurately crunch data and forecast the availability of 100 flower and stem varieties , contributing to its industry leading waste percentage of less than two percent .
In 2021 , however , a new challenge emerged when COVID lockdowns saw twice the usual amount of orders filter into the business . Taggart said Macquarie ’ s reliable and scalable

Roses Only achieves record customer retention with Macquarie Telecom

One of Australia ’ s leading online flower delivery services , Roses Only , has reported record customer retention , doubled orders , mitigated the impact from the Brisbane floods and is looking at business expansion with support from Macquarie Telecom . Roses Only employs around 300 staff and has long recognised the role that reliable technology plays in improving customer experiences . Kelly Taggart , CEO of Roses Only , explains how the technology from Macquarie Telecom has helped .
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