60 % OF UAE BUSINESSES STRUGGLE TO DELIVER ANALYTICS ROI DUE TO LEGACY STRATEGY
New research reveals that , while 79 % of UAE organisations invest in analytics ahead of all other technology , historic unsolved challenges mean critical business insights aren ’ t fully utilised . The research , carried out by IDC on behalf of Alteryx , showed that future-proofing business using AIdriven insights needs more consideration than simply investing in new technology .
LTERYX , AN ANALYTICS
A automation company , has uncovered the core factors blocking organisations from delivering in-demand business intelligence with data analytics . New Alteryx-commissioned IDC research highlights that , despite businesses needing faster , more accurate insights to navigate competitive markets , businesses are still attempting to meet their future AI analytic goals with legacy strategy .
Over the next 12 – 18 months , 76 % of survey respondents see the business landscape changing faster than in the past , while 73 % of organisations indicate analytics spend will outpace other software investments .
Meanwhile , the overwhelming majority of survey respondents say that only about half of business decisions in their organisation are made based on analytics .
The research showcases the negative return on investment ( ROI ) impact of lagging upskilling , democratisation and accessibility initiatives . When these foundational data pillars are not prioritised , the result is a broken link between in-department expert and analytic-driven insight – one where analytics is limited to those who can code and not the person best placed to answer the question .
Today , two thirds of UAE organisations say they don ’ t always trust – and 84 % say they don ’ t even use – their own analytic insights for decision-making . Widening the analytics maturity gap , 60 % also report minimal ( 0 % to 5 %) financial ROI from their analytics .