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Mastercard is expanding its commitment to small and medium enterprises ( SMEs ) with a new programme in its global start-up engagement programme , Start Path , specifically tailored to companies supporting the digital needs of SMEs .
The start-ups that will be selected for the Start Path Small Business programme will demonstrate strong synergies with Mastercard ’ s approach to helping entrepreneurs around the world grow and thrive
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by empowering them with digital payment solutions , data insights and innovative tools to run their enterprises more efficiently and securely .
“ With SMEs accounting for 90 % of all global businesses and representing US $ 50 trillion in annual spend , it ’ s critical that we collaborate to address their diverse challenges and different priorities across industries and regions ,” said Sabrina Tharani , Vice President , Global Startup & Venture Partnerships at Mastercard .
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Wondershare has announced its partnership with Intel .
Some of the world ’ s leading creative software providers and hardware suppliers will work together to provide software for SMBs to better adapt to the constantly changing demands of digital businesses .
According to the 2022 McKinsey Report , since SMBs are responsible for contributing more than half of the GDP in high-income countries , there has been a collaborative effort from governments and large corporations to help SMBs excel and maintain economic stability after the outbreak of COVID-19 .
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and Intel collaborate on the Software Bundle for Business Programme to provide SMBs with access to key software , extended trials , discounts and app credits .
Among the many software solutions , video editing is one of the most desired by SMBs .
One-third ( 33 %) of SMBs who responded to a recent Intel survey said video creation is an essential part of their marketing strategy . �
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In response to SMBs ’ business characteristics and needs , Wondershare |