Intelligent SME.tech Issue 25 - Page 68

// SCALING UP //

SOME OF THE BIGGEST CHALLENGES
SMALL BUSINESSES ARE FACING ACROSS AUSTRALIA IS ATTRACTING
AND RETAINING CUSTOMERS AND STAFF .
“ People across the state expect and deserve a Brisbane-quality law firm , which means they have to spend time and money travelling to the city for meetings ,” he said . “ Avaya Cloud Office enables us to provide depth of expertise to clients no matter where they are , so those companies and individuals aren ’ t limited to the services of smaller law firms physical near them . Whenever the staff in these regions require expertise or resources to handle additional cases , we can collaborate and share the load across the business .”
MDL implemented Avaya Cloud Office with consultation and support from cloud communications firm and Avaya partner , Captivo , which completed the system integration over four months .
Peter Nejaim , Director at Captivo Australia , said : “ Relationships between legal professionals and clients are based on trust and reliability , which means the communication channels underpinning these pillars need to work on time , every time . Our work with MDL has allowed the team to quickly remedy the previous gaps , yielding significant improvements in service delivery and building the foundation for more personalised customer experiences in the future .”
“ Some of the biggest challenges small businesses are facing across Australia is attracting and retaining customers and staff . MDL astutely tapped into the fact that this is contingent on understanding and elevating their interactions and experiences with your brand ,” added Jeremy Paton , Team Engagement Solutions Lead Asia-Pacific ( APAC ) at Avaya . “ The MDL story is another example of how access to reliable technology results in more productive employees and satisfied customers and we ’ re keen to see where this solid digital backbone takes them next . �
Brisbane , Queensland , Australia
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