Intelligent SME.tech Issue 25 - Page 19

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Desire for government to play a primary role
Finally , more than half said national or local governments should play the primary role when it comes to protecting consumers ' data . Many consumers do not trust private companies to be responsible for personal data . As governments and organisations continue to demand protections on data transferred outside their national borders , more are putting in place data localisation requirements , demanding data to be physically stored in the country or region where it was collected . Yet data localisation comes at a price . The Cisco 2022 Data Privacy Benchmark Study reported that 88 % of surveyed organisations experience significant additional operational costs due to data localisation . Consumers are evenly split on the value of data localisation ( 41 % in favour , 41 % against ) if it adds cost to the products and services they buy . �
However , there is a disconnect between businesses and consumers : while 87 % of organisations believe they have processes in place to ensure automated decisionmaking is done in accordance with customer expectations , 60 % of respondents expressed concern about how organisations are using their personal data for AI .
Powerful steps organisations can take to address this include giving consumers the opportunity to opt-out of the AI application and explain how their AI application works .

MANY CONSUMERS DO NOT TRUST PRIVATE COMPANIES TO BE RESPONSIBLE FOR PERSONAL DATA .
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