Intelligent SME.tech Issue 23 - Page 66

// SCALING UP //

ORBITAL INSIGHT ’ S PLATFORM
ALLOWS LOCATION IQ TO
HELP CLIENTS MAKE STRATEGIC
BUSINESS DECISIONS ,
BASED ON DEEP ANALYSIS OF
GEOSPATIAL DATA .
Orbital Insight ’ s AI-powered geospatial analytics platform , GO , was brought on board to add the power of satellite , vehicle and mobile phone data to Location IQ ’ s existing data sources .
“ We maintain an accurate database on properties in the retail industry and we do a lot of research into population growth ,” said Greg Inglis , Director of Data and Analytics at Location IQ . “ New facilities open where the population is growing , so our clients come to us with a location and we ’ ll define the catchment area that site would serve .”
The Orbital Insight GO platform uses AI to process geospatial data – including satellite images , anonymised mobile location and additional IoT data – and answer questions about supply chains , global commodities , specific sites including retail centres and more . The AI-powered solution also allows for aggregated activity trends at those sites which has been of specific use to Location IQ .
The relationship between Location IQ and Orbital Insight began with an analysis of 40 shopping centres across NSW at the start of the pandemic , amid growing uncertainty over business conditions .
Using Orbital Insight ’ s platform allows Location IQ to draw a ‘ geo-fence ’ around a specific area , then input specific parameters of data that the client wants to research . This might be foot traffic to a specific entry in a shopping centre , volume of vehicles passing at certain times of the day or mapping of repeat business .
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