Intelligent Issue 23 - Page 65





Sydney in 2009 , Location IQ has grown to become one of Australia ’ s first choice economic advisory services for retail property owners and investors . Using a range of data , analytics and mapping solutions to provide accurate reporting on a wide array of sites , the innovative Sydneybased company helps customers such as Woolworths , Stockland , Lendlease , Dexus and AMP to optimise their retail property holdings .
The business challenge
While already providing cutting-edge services to their stable of high-profile retailers and property developers , Location IQ wanted to improve its data analytics to include a broader use of data points such as satellite imagery and geolocation data sourced from mobile phones .
While census and demographic data is a reliable basis for retail property analysis , Location IQ identified that it could be enhanced further using data that could provide a live pulse on human movement and visitation to assets , adding new dimensions to the company ’ s capabilities .
The Orbital Insight solution
Geospatial data services were added in March 2020 , bringing with it a new depth of information-gathering to Location IQ .
Greg Inglis , Director of Data and Analytics at Location IQ
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