Intelligent SME.tech Issue 23 - Page 28

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// FEATURE //

Google Analytics 4 :

WHAT YOU NEED TO KNOW TO COMPLETE THE SWITCH

Google has announced the official timeline for the end of its Universal Analytics service , with the sun due to set on July 1 , 2023 . Jessica Jacobs , Global Director of Partnerships & Growth at Incubeta , explains why marketers need to act now to ensure they are prepared for Google Analytics 4 .
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