Jeremy Paton , Team Engagement Solutions Lead , APAC , Avaya , examines how evolving consumer habits and expectations can affect the cybersecurity of businesses while staying compliant .
USTRALIA ’ S APPETITE
FOR digital services is rampant . While there ’ s still a time and place for doing things in person , the pandemic catapulted Aussies ’ expectation for the convenience of accessing goods and services online to new heights .
Whether it ’ s to buy groceries and clothes , speak to GPs and psychologists , pay bills , find a home , or engage with companies and government agencies , the promise of instant gratification through digital interactions is the status quo for most demographics . But it ’ s not just a matter of ease . It ’ s also about the ability for services to be personalised based on data from previous interactions . As consumers , we are all a bit fickle and expect to have it our way .
Whether for business or pleasure , we have limited patience to wait in queues and