// FEATURE // two-way communication . In these times of uncertainty and panic , this puts employees and employers on the same page , reducing friction and building trust .
Sometimes the solutions to our biggest challenges are right in front of us . Though there is a digital divide , it can be bridged ; we just need to re-evaluate how we think about the medium of message delivery .
If you ’ re considering a new way to engage your employees , focus on finding something that maximises reach and engagement . In this way , you can create a workplace where effective communication drives a productive and loyal workforce . �