intelligent

To keep up with today ’ s challenging and unpredictable economy , businesses will need to update and redefine their network and IT . Jacob Chacko , Regional Director – Middle East , Saudi & South Africa at Aruba , a Hewlett Packard Enterprise company , speaks to us about how SMBs are steadily climbing the ladder and becoming a force for their larger counterparts to reckon with .

O MATTER THE sector ,

SMBs are key to building a stronger , more resilient and more innovative future for industries across the EMEA region . Nimble by nature , the ability of SMBs to adapt and flex to changing circumstances put them all in a strong position to tackle the challenges of the immediate future .

With this in mind , surely , we can expect to see a new wave of innovation from small businesses as they re-emerge into a new type of workplace . In part , yes , but for them to truly speed into the future they will need a solid AI-powered and predictive network to support remote and in-office work . This will mean employing an agile and adaptable IT network that pairs end-user mobility with enterprise IoT to increase efficiency , personalisation and productivity .

Small yet mighty

It wasn ’ t long ago that digital tools were only available to a select few organisations with the capacity to budget for specialised DevOps teams . Now though , those hotly sought-after tools have been democratised and are available on mass through As-a- Service applications .

For example , in the retail space , As-a- Service offerings can enable SMBs to offer personalised , customised , digital and social experiences to their customers , through

SMBS ARE KEY TO BUILDING A STRONGER , MORE RESILIENT AND MORE INNOVATIVE FUTURE FOR INDUSTRIES ACROSS THE EMEA REGION .