Intelligent SME.tech Issue 21 | Page 68

// SCALING UP //

Karin Jones , Business Applications Director at Microsoft South Africa in their dealings with service providers and want more information available to them to make informed buying decisions . The cloud enables this by making traditional on-premise data and systems accessible to remote workers giving them the ability to deal with customers far more effectively .
Adaptation a priority
This requires a solution environment that can adapt to virtually anything while supporting remote and mobile work . Core to this is eliminating traditional data silos and connecting information and people regardless of their geographic locations . Being able to put in place complete workflows without needing to balance the running of multiple applications will result in an organisation creating a positive impact .

BEING ABLE TO PUT IN PLACE
COMPLETE WORKFLOWS
WITHOUT NEEDING TO BALANCE THE
RUNNING OF MULTIPLE
APPLICATIONS WILL RESULT IN AN
ORGANISATION CREATING A
POSITIVE IMPACT .
All this combines to boost sales and increase customer satisfaction . Having a unified application environment therefore means a business can address opportunities and problems as they emerge before they can negatively influence customers and cause problems . It comes down to empowering people across the business to work smarter using more innovative tools that connect to a cloud environment . With this comes improved collaboration , productivity and making a greater impact to achieve demonstratable business returns . �
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