Intelligent SME.tech Issue 21 | Page 6

// LATEST UPDATES //

Amplitude announces new customer data platform
Amplitude , a pioneer in digital optimisation , has announced the launch of Amplitude CDP , an insights-driven customer data platform ( CDP ). Unlike other CDPs that require connecting to third-party analytics solutions , Amplitude CDP both collects and analyses event data with its natively integrated industry-leading product analytics solution .
With Amplitude CDP , product and marketing teams proactively improve data quality , analyse and discover new audience and sync data across their marketing and data stack . Amplitude ’ s CDP coupled with analytics helps customers become more operationally efficient , enables better , faster decision-making and increases customer engagement .
The goal of CDPs is to collect data that lead to insights that enable data-driven decision-making and customer experiences . However , through working with thousands of companies and analysing over one trillion customer data points per month , Amplitude found critical unsolved challenges in the CDP market , which is currently estimated to reach US $ 20.5 billion by 2027 .
British business owners dip into their own pockets as cost-of-living crisis bites
Almost three-quarters of entrepreneurs have admitted to dipping into their personal savings in the last month to save their business from going under , according to new research commissioned by the Parliament Street think tank .
Independent research company , Censuswide was commissioned to poll 500 UK-based small business owners about rising inflation fears and its impact on morale . Alarmingly , it was revealed that 74 % of entrepreneurs said they have had to rely on personal finance to keep their business afloat .
Young entrepreneurs under the age of 35 were most likely to have used their own money to balance the books , with 79 % saying they had done so in the last month . Of this figure , 31 % said they had to dip into their personal savings on more than one occasion in a desperate attempt to prevent their business from going into liquidation .
Cowbell Cyber unveils Cyber Risk Heatmap
Cowbell Cyber , a leading provider of cyberinsurance for SMEs , has announced the launch of its Cyber Risk Heatmap . The Heatmap – one of the market ’ s most data-rich and dynamic evaluation of cyberrisk portfolios – provides all of Cowbell ’ s agencies and brokers , insurance and reinsurance partners and underwriters with immediate visibility into the distribution of covered risk in their portfolios . This improved visibility allows Cowbell and its partners to develop a balanced book of business , manage growth for profitability and improve the overall risk profile of each portfolio .
According to Cowbell ’ s recent research , 71 % of policyholders want their cyberinsurance provider to give recommendations to minimise risk exposure .
The complexity of continuously assessing cyber-risk at the portfolio level and at the individual account level results in blind spots in risk selection . Cowbell demonstrates its innovation by removing these blindspots at the portfolio level for all stakeholders involved .
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