Intelligent SME.tech Issue 21 | Page 17

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// TECH TRENDS // to the public channels needed to power your next business moves , with real-time , reliable information as quickly as needed .

As a CEO of a data company with 400 employees , looking at the competition out there , what helps ensure that you and your company are advancing in the right path ? What is your secret sauce ?
If you ’ re a business , your success and longevity relies on how fast you can keep up with the many moving parts or data points and address them precisely in the right way . As a company , this is our job – to deliver this shifting reality to you – or the reality you ask us to follow . After all , there is no better way to follow the reality that is most important to your business than with web data .
Now , when it comes to being a CEO , I follow the same kind of strategy . Being a CEO means you need to always be on top of those moving parts and to always have a wellcalculated plan .
Whether it is dealing with market changes or shifts in customers ' needs , or even shifts in your team , having that bird ' s eye view and a detailed down-to-earth perspective , are necessary components of any CEO ' s strategy . I simply live in the different real-time layers , just like our thousands of customers do . I find that this is the formula that always works for me ( and probably for our customers , too ).
That data-driven ' dual view factor ' is my personal secret sauce .
Any tips or advice for companies out there looking to dip their toes in collecting data from the Internet , but perhaps haven ’ t yet ?
Every step in the web data ecosystem starts with a challenge that needs addressing and most likely needs to be done now . So , to make sure you are not wasting any time and getting the web data you need , start small by defining the challenge and the data you need most . Then , collect it manually before moving to automating it on a larger scale . That first step of testing your theory will save you a lot of valuable time in your discovery journey and will ensure that your next big step into the data world is one that is powered by vast knowledge that leads you to the right kind of decision . � Or Lenchner – CEO at Bright Data
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