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However , the Internet is vast and far-reaching – and the public data on display can be messy , hard to approach and follow . This is why you have automated tools today – data collectors and more that simplify what may be seen as a complex , time-consuming resource that requires heavy operation into simply a few minutes or seconds of work .

You just need to know what you are looking for or what data would provide you with that much needed ‘ winning ’ card – i . e ., what are the right questions that you need answers for – in order to make vital decisions . It is all out there on the Internet for the taking and to make what seems like an unpredictable outcome , predictable .

Data really is crucial to businesses everywhere , but what are the types of data that can be collected and how ?

Everything that is relevant to an SME – starting with market research of course . More specific examples of different types of data that can be collected include your competitors ' activities , products or new offerings , changes , pricing and more related to your customers ’ or consumers ’ sentiments . Even online reviews that are relevant to you or perhaps addressing customers ’ demands in real time .

For example , if you wish to launch a new service and you want to make sure that this new service is the right market fit , there are plenty of web channels , from public social media to forums and more , that can tell you a story and reaffirm or contradict your decision before you make that all-consuming costly decision . You just need to treat the Internet as your eyes and ears . Before every decision , ask the important questions and get your answers in real time before you set yourself on a challenging path .

We work with a company that wants to become , in their words , ‘ the single source of truth for container logistics in the world ’. As you know , supply-chain management is a huge deal in any kind of business ’ s life cycle as it counts on those deliveries . To make sure they reach their goal and keep succeeding , they collect web data on container movements daily and provide that information after analysis to their customers . This helps them

stay true to their commitment and allow their customers to manage their containers on one single platform . This is something that in the past took them an average of 82 emails to move a single container .

So , can you tell our audience more about what Bright Data do , how you help customers collect publicly available data , and where you are now as a business ?

Bright Data is the industry-leading web data collection platform . We work with over 15,000 customers , many of them SMEs from across almost every industry . Whether it is e-commerce , finance , travel , healthcare and more , the access to public web data can make a real difference between winning and winning more of your market share .

We are a product-led company that takes pride in its many innovations and it ’ s why our customers work with us . To put it simply , web data is exploding , so our solutions extend to serving this fact . They range from automated solutions that you can build , like your own automated collector , based on your needs so you can get the data delivered to you with no coding experience needed , to existing data sets that are available for the taking , to more complex solutions and infrastructure that are aimed at the more tech-savvy among us . There is a suite of products and services that addresses every possible web data requirement and that ensures you get access

BEING A CEO MEANS YOU NEED TO ALWAYS BE ON TOP OF THOSE MOVING PARTS AND TO ALWAYS HAVE A WELL- CALCULATED PLAN .