Intelligent Issue 20 - Page 44


URE THE WINERY , an awardwinning sugar-free wine

P distributor , is using Oracle NetSuite to support its vision of creating a new category in the wine industry .

With NetSuite , PURE The Winery has been able to take advantage of an integrated business platform to better align production with demand , improve the speed and accuracy of its financial processes and navigate the complex tax requirements of cross-border alcohol trade as it embarks on ambitious growth plans .
Founded by former Coca-Cola executives in 2019 , PURE The Winery distributes awardwinning sugar-free Italian wines . To meet the growing demand for healthier alcohol options and to better manage the compliance requirements of trading across markets in Europe , the US , Asia and Australia , PURE The Winery needed to replace its existing business systems . After careful evaluation , PURE The Winery replaced QuickBooks with NetSuite . PURE The Winery has since centralised business operations on a single platform , optimised its financial and inventory operations , successfully adopted a directto-consumer sales model after stores and restaurants closed due to the pandemic and scaled its business .

Centralising systems to scale

For businesses to scale , they must apply innovative technological solutions . PURE the Winery did just that , using Oracle Netsuite to support its vision of creating a new category in the wine industry . Stuart Foster , Financial Controller and Investor , PURE The Winery , provides insight into this implementation .
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