Intelligent SME.tech Issue 20 - Page 27

intelligent

// PREDICTIVE INTELLIGENCE //

created , thereby arming teams with highquality contacts that represent strong business opportunities for the organisation .
Additional tools to execute sales outreach at scale . Tools – like HubSpot and SalesLoft – enable sales representatives to build complex sales cadences and enrol hundreds and thousands of prospects into sequences . It ’ s all about helping representatives spend more time selling and less time on admin tasks . That time saving should translate into higher success rates .
Contact database
Many organisations ask representatives to source their leads . That often means representatives are spending multiple hours every day simply researching contacts and trying to track down their email and phone number . Contact databases – like ZoomInfo and Cognism – are key to providing sales reps with updated contact information that they can pursue , saving valuable selling time .
Beyond time savings for reps , databases also offer the ability to be more intentional about who is being targeted . A list of target accounts or target industries can easily be
Although we ’ ve covered the primary components of an optimal tech stack , there are additional tools that can be helpful for sales teams , but often are not ‘ need to haves ’. For instance , if teams have a high volume of inbound leads , investing in a tool is likely worthwhile to streamline the meeting booking process . ESignature tools can also be helpful for signing contracts quickly and efficiently , entirely online .
A learning management system can be valuable for teams that prioritise training and continuous learning . Ensuring that teams are always learning and growing is a massive priority amongst the best sales teams , and an LMS is a great way to promote that practice . Again , these tools aren ’ t absolute musts for most sales teams , but they can certainly be useful tools that boost productivity and performance if they fit comfortably into the budget and are used properly .
For businesses struggling to determine what the tech stack for the sales team should look like taking on board some of these tips will help . Requesting a consultation with the SalesWorks team gives organisations access to resources from HubSpot consulting to the sales training expertise . Seeking advice from a RevOps and sales training expert provides firms with unparalleled guidance to take sales teams to the next level . �

ENSURING THAT TEAMS ARE ALWAYS LEARNING AND GROWING IS A MASSIVE PRIORITY AMONGST THE BEST SALES TEAMS , AND AN LMS IS A GREAT WAY TO PROMOTE THAT PRACTICE .
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