Intelligent SME.tech Issue 02 | Page 51

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// INTELLIGENT SECTION //

FINANCE | SALES & MARKETING | CUSTOMER EXPERIENCE | HR SOLUTIONS

Mailchimp launches new partner programme and features for freelancers and agencies

M ailchimp has launched Mailchimp & Co , a new global partner programme for freelancers , developers and agencies who help small businesses with their marketing . The programme is designed to give freelancers and agencies a competitive edge with access to specialised Mailchimp resources and training , rewards and other benefits , while also creating a destination for small businesses to find trusted professionals who can help them start and grow online .

In a recent report published by Upwork , 36 % of US adults surveyed reported that they ’ re freelancing full-time – an 8 % increase from 2019 . Freelancers make up 40 % of the service providers in Mailchimp ’ s ecosystem and it ’ s more important than ever to provide these small business owners with a community of their own . The programme is free to join with any Mailchimp account and includes access to special features , rewards and training designed just for freelancers and agencies .
Mailchimp & Co includes tools and support to help agencies and freelancers manage their client work in Mailchimp , special training and certifications , the ability to earn financial rewards and support they can use to win clients and grow their business .
Amanda Malko , Senior Director , Partner Program and Marketing at Mailchimp ,

AT A TIME
WHEN SMALL BUSINESSES NEED HELP TO GROW , WE ’ VE CREATED A COMMUNITY TO CONNECT THOSE SMALL BUSINESSES WITH AGENCIES AND FREELANCERS WHO CAN HELP TODAY . said : “ We surveyed a group of customers to find out how they ’ re engaging freelancers and agencies . Nearly 36 % of customers surveyed hired a freelancer or agency in the last year . At a time when small businesses need help to grow , we ’ ve created a community to connect those small businesses with agencies and freelancers who can help today .
“ As independent work is on the rise , Mailchimp & Co is empowering freelancers and agencies with the right tools and resources to find work and grow on their own terms .”
Members of Mailchimp & Co will gain access to the recently launched Mailchimp Academy , an award-winning learning destination for freelancers and agencies to become certified in Mailchimp and topics like email marketing and automations .
Since its launch , more than 1,800 users have enrolled and more than 100 people have been certified . �
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