// INDUSTRY UNLOCKED
“
I HAVE BUILT INNOVATIVE
CROSS-BORDER
B2C DELIVERY SOLUTIONS TO HELP THE
LARGEST E-COMMERCE
BRANDS EXPAND
GLOBALLY INCLUDING FOR THE ASIAN AND
US MARKETS .
I took up my current role at Asendia three years ago , just before the pandemic hit the global scenario , so naturally , plans have been affected by that disruption to global business and supply chains . Now in 2022 , we are pushing forward with growth plans .
We ensure growth takes off by solving major logistical and operational problems for our retail clients . Working with retailers we are focusing on localising the language experience to suit end customers , conscious that this growing cross-border trade is a vital market driver and central to everyone ’ s future success .
What has your own career looked like so far ?
I have been CEO of South Asia since March 2020 . I have worked in the postal and parcel industry for 20 years holding senior management roles in consultancy , sales , commercial and business development . After my first experience of the cross-border e-commerce market in 2009 with DHL , I joined DPD Group in 2012 to become the Business Director for DPD Global
Solutions . I have built innovative crossborder B2C delivery solutions to help the largest e-commerce brands expand globally , including for the Asian and US markets .
Today I oversee 60 employees in Asendia Singapore . We have also expanded the team in Europe to support the West-to-East Initiative . This team is dedicated to supporting European retailers who are looking to enter and grow into the APAC region .
What have been some of the business highlights from the last 12 months , such as the launch of West-to-East ?
We ’ re helping brands grasp the Westto-East e-commerce trading opportunity . Supporting this specifically , Asendia ’ s West-to-East initiative in Singapore provides a one-stop-shop for supply chain fulfilment into the region , combined with essential ‘ digital enablement ’ services , such as social marketing and customer communication , required for Western brands to meet the expectations of digitally advanced audiences .
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